bbno$ is a Canadian rapper, singer, and songwriter known for his playful, internet-savvy approach to hip-hop and pop rap. Born Alexander Leon Gumuchian in Vancouver, he began making music in 2014 after a back injury ended his hopes of becoming a professional swimmer. Since then, he has built a global following with his humorous lyricism and catchy production, breaking through with the viral 2019 hit Lalala, which exploded across streaming platforms and social media. Blending hip-hop, pop, and electronic influences, bbno$ has continued to expand his catalog through a steady stream of energetic releases and collaborations — including frequent work with fellow Vancouver artist Jungle Bobby.